Brand Identity and Design Services
Your brand identity serves as the cornerstone of your business. It’s the face of your company, representing your values, mission, and unique offerings. A carefully crafted brand identity not only captivates your audience, but builds brand awareness and sets you apart from the competition.
So much more than surface-level visuals, your brand identity matters — it has the power to shape how your business is perceived, and influences your audiences perception of quality and price.
At Voyage Collective, we understand that investing in branding is one of the most important decisions you will make for your business, and are here to support you every step of the way!
Brand Identity Design
Brand Identity Design
Helping brands go from confusion to clarity
STRATEGY-BASED Brand DESIGN
Creating a strong brand can be complicated and overwhelming. You could spend years tweaking it time after time, and still feel unclear in your message and communication.
Before we ever begin the design process, our team diligently researches your industry, target market, and competition and guides you though the process of creating a purposeful brand that aligns with your vision and core values.
Just imagine the feeling of empowerment that goes hand-in-hand with having a brand identity that reflects who you are and what you stand for, and portrays a keen understanding of your audience’s needs and desires.
Whether you need a fresh logo or a complete rebrand, our meticulous approach ensures that your brand will not only be beautifully designed, but grounded in strategy, and shine amidst a sea of competitors.
“HELPING TO SET THE TONE FOR MY BRAND”
“Voyage Collective did an amazing job of helping to set the tone for my brand. Their ability to listen to my vision and implement it is a true talent.”
Pretty doesn’t cut it
Let’s talk ROI of Branding
Right now, in this moment — whether neglected, DIY’ed, or simply outdated — you have a brand identity. What are people saying about it when you’re not in the room?
If you’re wondering whether you not you really need to invest in branding, the answer is a resounding yes — and not just because we’re brand and logo designers!
The key to more sales, branding is essential not only in cultivating a loyal customer base, but in leading to higher conversions!
We’re all about building high-converting brand identities that build your brands reputation, connect with your target audience, and increase sales.
Check out our recent brand designs
Check out our recent brand designs
“IF YOU THINK GOOD DESIGN is EXPENSIVE, YOU SHOULD LOOK at THE COST OF BAD DESIGN.”
RALF SPETH
Stop treating your business like a side hustle
It’s time to invest in your brand
The truth?
You can’t expect that budget logo to provide the same legitimacy and expertise as a professionally-designed custom brand identity. If you’re using a DIY Canva-made logo (just don’t, ever!) or an amateur design that doesn’t represent the stage your business is at, we’re looking at you! You might think they don’t notice, but your audience can tell when your logo, your branding, your website looks like everyone else in the industry.
Branding is NOT a luxury. There’s nothing more important to your business growth (and revenue) than your brand. After all, how can you expect your clients to take your brand seriously, if you aren’t showing them that you do first? Whether you’re a service-based business or sell a product, if you want to increase your prices and attract high-caliber clients, you need to represent the premium experience you provide. Working with a professional designer to create a strategic, sought-after brand identity is worth your time and investment.
We promise you, by not investing in branding, you’re leaving money on the table, missing out on income and opportunities.
A few stats You should know
“Consistent presentation of a brand has been seen to increase revenue by 33%”
Lucid Press
“Using a signature color can increase brand recognition by 80% ”
Reboot
“60% of consumers avoid companies with logos that have unappealing designs, even if they have good reviews”
Crowdspring
“77% of consumers buy from brands who share the same values as them ”
Havas Media
Is your branding holding you back?
Where do you want your business to be this time next year? Is your brand identity helping you get there?
Cohesive and recognizable branding is proven to be a main driver in sales. It’s simple, really: brand consistency leads to trust, trust leads to repeat customers, and repeat customers lead to sales.
Building a brand that differentiates you from your competition, resonates with your target audience, and speaks to your values is key in helping you reach your goals with ease.
Custom Brand Design Packages
Custom Brand Design Packages
What are you waiting for?
Let’s build your brand together!
Our signature branding services are designed to align your business with your dream clients, both now and as your business grows. This is a personalized experience tailored towards your business’s unique needs, and inclusive of extensive research. Designed to support your growth, this service is ideal for for business owners that want to stand out from the competition and create a consistent message across all your brand’s touchpoint, both online and off!
Thoughtful and timeless, not based on fleeting trends, after working together you’ll not only have comprehensive guidelines to ensure consistency and confidence going forward, but you’ll feel prepared for any situation with a full brand suite not lacking in logo variation, file type or color way.
Not seeing results?
Take branding off your to-do list
You keep telling yourself you’ll “get to your branding” when you have the time… and your sales are suffering for it.
We get it.
You’re a busy business owner that wears a lot of hats, but “brand designer” doesn’t have to be one of them.
Stop putting a professional brand identity on the bottom of your to-do list
“People Don’t Buy Goods and Services. They Buy Relations, Stories, and Magic”
Seth Godin
Branding that evokes emotion
People buy from people.
Your clients want to feel a connection with your brand. It’s not enough to simply offer an amazing product or service. You need to stand out. You need to create an engaging brand that your audience can connect with, and tells them their in the right place!
If you offer the exact same services as 5 of your direct competitors, at a similar price point, why should potential customers choose you? What makes you stand out? It’s not about your services, your prices, or even how long you’ve been in business — it’s about how you make them feel! They’re going to buy from the brand that resonates most with them.
Frequently Asked Questions
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Your brand is not just a logo! It’s made up of so many parts. It would be a disservice to you and your customers create a one-off logo, which is why we develop strategic brands that sets your business up for success!
You’re paying for so much more than “just a logo”. What you’re actually investing in?
· Trust: Consistent brand messaging will build trust and credibility with your audience.
· First impressions: Leave and impactful and lasting first impression with visitors.
· Attracting your target audience: Branding that resonates with your unique audience helps create connection and attract the RIGHT kind of people to your business. Build brand loyalty and attract repeat customers.
· Recognition: A meaningful and familiar brand helps you stand out from your competitors.
Learn more about the ROI of branding here.
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· Physical printing
· Licensure for fonts or graphics (may be added on separately)
· Editable files (excluding social media templates) -
We meticulously craft comprehensive brand guidelines that ensures that your brand identity remains cohesive across all platforms. This is an invaluable resource that we deliver at the end of your project!
You’ll receive over 50 pages breaking down the details of your logo variations, typography and color palette, hierarchy, file usage, and so much more! Trust us when we say this is a resource you and your team will come back to reference time and time again!
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We do not offer in-house printing services at this time. We are happy to provide a vetted list of vendors for your printing needs!
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We accept a very limited number of brand design clients each month. Your retainer secures your spot in the queue, and we turn away other projects as a result. Therefore, all retainers are nonrefundable.
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Yes! Payment plans are automatically implemented. We require a 50% non-refundable retainer to reserve your spot. At the start of your project, a 25% installment is due, with the final 25% due prior to receiving deliverables.
You’re here because you need help with your branding
Let’s work together to take your brand to the next level!
Our brand design services go beyond aesthetics — we dive deep into your brands values and aspirations to craft a visual identity that resonates with your audience and tells your unique story. We prioritize authenticity, creativity, and strategic thinking to ensure that every aspect of your brand design—from logo to color palette to typography—reflects the essence of who you are and the message you want to convey.
With meticulous attention to detail and a passion for innovation, we transform concepts into captivating visual representations that leave a lasting impression and drive meaningful connections with your target audience.