Product photography for Nicole & Rose: size-inclusive slow fashion ethically made in Canada

Woman wearing a fitted linen shirt on the beach, the breeze of the wind gently blowing open the shirt, revealing a yellow bathing suit underneath.
 
 

Founded by Amanda, a passionate advocate for slow fashion, Nicole & Rose is dedicated to creating pieces that not only elevate your wardrobe but also your sense of self-worth.

A woman wearing a linen shirt walks towards the beach dunes.

A Brand Rooted in Purpose

Nicole & Rose is a size-inclusive slow fashion label based in Calgary, Alberta. The brand's mission is clear: to empower women to embrace their authentic, beautiful, and worthy selves through thoughtfully designed clothing. Each piece is crafted with comfort, versatility, and timelessness in mind, ensuring that they remain cherished staples that can be effortlessly worn together as a set or easily paired with items from your own wardrobe.

Amanda's journey into fashion began with a love for sewing, which deepened her appreciation for the craft and led her to question the fast fashion industry's impact on people and the planet. This introspection inspired her to create a brand that aligns with her values of sustainability, ethics, and self-empowerment.

Woman buttons a lightweight linen shirt, with sandy beach dunes in the background.

Sustainability at the Core

At Nicole & Rose, sustainability isn't just a buzzword — it's a guiding principle. The brand employs a pre-order model to minimize waste, producing only what is needed and ensuring each piece is made specifically for you.

The collections feature natural and eco-friendly fabrics, including 100% European Flax linen, and TENCEL Lyocell. Linen is celebrated for its breathability and biodegradability, while TENCEL is praised for its thermal regulating, keeping your skin cool and dry throughout the day and night. Their labels are also eco-friendly and made from undyed organic cotton. 

Production takes place in a small partner studio in Calgary, where garments are cut and sewn with care. The studio shares Nicole & Rose's commitment to fair wages and safe working conditions, ensuring that every piece is made with love and respect for both people and the planet.

The “I Am Beautiful” Blouse

The “I Am Beautiful Blouse” is more than just a garment — it's a manifestation of Nicole & Rose's ethos, and a celebration of you. Designed to make you feel seen, loved, and enough exactly as you are, this blouse embodies the brand's commitment to timeless design and empowering women.

Woman wearing a beige-colored linen shirt, standing on the beach, holding a straw sun hat.

Design & Comfort

The blouse features a tailored yet relaxed silhouette that drapes gracefully, offering both comfort and elegance. A timeless, short-sleeved button-up shirt, it features a camp-style lapel collar, button placket, and side-slits for ease. Long enough to be tucked it, its versatile design allows it to be paired effortlessly with other pieces in your wardrobe, making it suitable for various occasions. The affirmation of the “I am beautiful” blouse is included on the interior tag, acting as a gentle reminder every time you put it on. Made of 100% heavyweight linen twill, the natural fabric ensure breathability, keeping you comfortable throughout the day.

Craftsmanship & Fit

Crafted with attention to detail, the “I Am Beautiful Blouse” showcases the skill and dedication of the artisans in Calgary. The brand's commitment to size inclusivity is evident, with designs that flatter a range of body types and celebrate diverse forms. Fit testing is integral to the design process, ensuring that each piece enhances your natural beauty and boosts your confidence. For a slim fit, size down one from your usual size, as I’ve done here. For a more relaxed fit, take your usual size.

Final Thoughts

Nicole & Rose's “I Am Beautiful Blouse” is a testament to the brand's dedication to creating clothing that empowers and uplifts. By choosing this piece, you're not just adding a stylish item to your wardrobe — you're embracing a philosophy that values authenticity, sustainability, and self-worth. With each wear, you're reminded that you are seen, loved, and enough exactly as you are.

 
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